© 2019 by Edgepoint Advisory 

YOU BE THE JUDGE

Who are you and who the hell am I? Where do you need help? What can I do for you? Will it help? Why does it matter? Get to know me, get your questions answered and decide if this is right for you.  

ARE YOU TRULY READY?

Ready or just excited? Harsh realities. If you’re mind isn’t set, the rest won’t matter. Truly the most important component through and through- your mindset will be your greatest strength and your greatest weakness. Understand how to master your mind and project a positive, confident image. What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into it. Find your reason for why you’re doing what you’re doing beyond monetary gain.  
 

IDEA FORMATION

What separates a good idea from a bad one? Does my idea need to be revolutionary or simply be better than the others in existence? Is my idea realistic? Distinguish the differences between a realistic and un-realistic idea.

MARKET RESEARCH

What is market research? Where do I start? How necessary is market research? What if I find an idea similar to mine? How & where do I implement what I find? Learn why it's imperative to complement idea formation with initial market research.

MAP IT OUT

What is the lean start-up model? How is my idea a business? What is that business? Does a business “plan” make sense? What form should it take? What should it encompass? Where do I begin? These crucial questions will take time and immense critical thinking and thought process. This is where you'll start to see your vision take shape. Your next steps will become much more apparent. You'll start to understand the importance of prioritisation leading to your execution map.   

BUILDING A TEAM

Do I need teammates? Who should I consider? Who & what should I be looking for? Why does it matter? Is it a bad idea to start a business with a friend? How should I incentivize those I want on my team? Many successful entrepreneurs say that building a strong team is one of the most important components for success. Is that true? Why?

FUNDING, LOGISTICS, PREPARATION

Where and how does equity come into play? What are the legal basics? What does it mean to incorporate a company?  How should I do it? Where should I do it? What is bootstrapping? What is angel funding? What is VC funding? Do I have to raise money? When do I need funding? How do I raise funding? What financial instrument should I be using? What's a revenue forecast? Do I need to have a conservative & aggressive forecast? How do I create a projected cashflow statement? How far down the road do I need to forecast? 3 months? 6 months? 12 months? years? Understand the legal basics. Learn how to create your financial forecasts. Learn which funding path is right for your business. Create and implement your financial instrument into your pitch and business outline.      

PITCH READY

What makes a good pitch deck? How do I consolidate everything into my pitch deck? How do I create my pitch? What does a great pitch entail? Am I ready? How do I start outreach to investors? Where do I find them? 

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